To mark the launch of METT Singapore, we brought the hotel’s “Simply Magnetic” allure to life through a playful, unexpected journey. The film follows two unlikely protagonists, a sunbed and a pool umbrella, as they travel through the streets of Singapore and the greenery of Fort Canning Park, ultimately returning home to the hotel’s poolside.
BEHIND THE SCENES
For the METT Singapore “Simply Magnetic” film, we wanted to make something real and playful in a time when much of the work leans heavily on digital. Instead of relying on CGI, we physically built a motorised, remote-controlled sunbed and pool umbrella and sent them out into the park.
That meant planning real routes, dealing with uneven ground, and figuring out how to keep the furniture stable as it travelled through Fort Canning Park before making its way back to the hotel pool. It was a hands-on, slightly ridiculous process, but one that grounded the film in real craft and gave the story its charm.
Photos by Joshua Tan
Forsman & Bodenfors Singapore
ECD: Firrdaus Yusoff
Creative Director: Michelle Co
Strategist: Charinee Chairasmisak
Client Director: Julia Thibeault
Head of PR: Deborah Abraham
Producers: Amanda Tan & Joshua Tan
Interns: Ling Ying Tai & Germaine Lim
F&B Studios
Director & Editor: Jason Feng
Director of Photography & Camera Operator: Allan Yeo
Camera Assistant: Yen Wee
Colourist: Michelle Co & Jason Feng
Production
Production Designer: Ping T
Props Master: Dong L
Art Assistant: Meghan Chong
Drone Pilot: Victor Wan Yi
Drone Assistant: Andy Ong
Line Producer: Emily Teng
Production Assistant: Eunice Chua
Production Assistant: Renie Wong
Production Assistant: Jonathan Yap
Production Assistant: Qi Rui
Audio Post Production Partner: FVSE
METT Hotels and Resorts
Christophe Hoibeka, Nathalie Everard,
Marcel Li and Philipp Knuepfer